| Press Releases | |
Star Telephone Upgrades to TARGUSinfo Caller Name
Services
Innovative
Reduces Costs While Improving
Coverage and Quality for its 18K Subscribers
VIENNA,
VA, and CLINTON, NC, June 2, 2009 – Star
Telephone Membership Corporation continues to provide the most innovative
services for its 18,000 members in rural southeast
Star
Telephone has selected TARGUSinfo, the authoritative source and fastest growing
CNAM provider delivering more than 121,000,000 caller names every day, to power
its caller name services.
“We are
committed to going beyond our members’ expectations of offering basic
telecommunications and digital services,” said Lyman M. Horne, executive vice
president and GM. “By upgrading our caller name services to TARGUSinfo we
not only have the most coverage and highest quality of data at a very effective
price, we also have opted to have them host our names giving us an opportunity
to allow other providers to dip our data—saving us a tremendous amount of costs
and resources that we can reinvest or pass along those savings to our members.”
“It’s clear
to see that the CNAM tide is turning as more operators break away from the
antiquated network CNAM approach that robs them of valuable cost savings,” said
George Moore, CEO and chairman, TARGUSinfo. “Our disruptive authoritative
CNAM model creates a true win-win situation for all operators by providing the
most coverage and accurate data with complete control over costs— something
that every operator strives for in these tough economic conditions.”
Cost
Viable CNAM Solutions for National and Regional Operators Alike
Legacy network or Hybrid CNAM
services are provided by companies who route CNAM queries to third party
databases, requiring service providers to pay differing query rates, transport
rates and address customer support issues due to differing formats, coverage
and accuracy.
TARGUSinfo’s authoritative
CNAM repository of more than 410,000,000 CNAMs sourced by telecommunications
companies, allows benefits such as standardized display, pricing models that
avoid per query pricing and connectivity innovations such as IP, SIP and ENUM
that avoid costly transport.
In a 2008 report by The
Paisley Group, the TARGUSinfo CNAM service was found to be superior to
traditional network CNAM in coverage and accuracy of caller names
delivered.
“TARGUSinfo continues to
supplant legacy Network CNAM as the standard bearer for coverage and accuracy
and has further extended the gap with unparalleled coverage of wireless CNAM
listings,” said Meg McRae, president, Paisley Group.
Today, TARGUSinfo provides
its unique CNAM repository model to more than 180 customers, including cable,
VoIP, ILECs, CLECs and wireless operators — and fulfills more than 32 billion
CNAM queries per year.
About TARGUSinfo
TARGUSinfo, the leading
provider of On-Demand InsightSM, provides unique identification,
verification, scoring and location solutions that enable communication service
providers, retailers, call-center operators, Web-based marketers and others to
dramatically increase the quality of their services and the effectiveness of
their marketing. A privately held company, TARGUSinfo is headquartered in
About
Star Telephone Membership Corp.
Star Telephone Membership
Corporation, a local independent telephone company, is a membership cooperative
owned by those it serves. Star serves 18,000+ telephone subscribers, 7,000 DSL
subscribers, and through a wholly owned subsidiary, StarVision Inc, serves
6,000 cable televisions in eastern
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